It’s not enough to simply make engaging toys. We feel it is our obligation to change the world’s way of thinking about childhood and play. Free time, those precious moments when kids have the freedom to create something from nothing and to follow their curiosity, is in short supply in today’s world. Real learning and growth happen when kids are given the unstructured time and space to explore the outer reaches of their imaginations. To turn the tide, we’re starting a movement to fight for free time and all the countless ways to enjoy it! It’s time to Take Back Childhood.